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Healthy gains in 2025 across prestige and mass, according to Circana.
February 10, 2026
By: Christine Esposito
Editor-in-Chief
The US beauty industry closed 2025 with healthy gains across the prestige and mass markets, as its consumers continued to embrace innovation, premium experiences and hybrid beauty solutions. According to Circana, LLC, prestige beauty retail dollar sales grew by +4%, year over year, to reach $36 billion in 2025, as unit sales rose at the same rate and average selling price (ASP) experienced an uptick of +1% — with all pillar categories growing on all metrics. In comparison, beauty sales in mass r...
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